Canvas House | Spring 2017

Design: Space | Branding | Graphics

When it came time to showcase the spring collection for their CANVAS line of home furnishings, Canadian Tire came to us. The original ask was straightforward – design a room to display the product in various settings, with a short timeline for design & execution. We immediately saw an opportunity to do something bigger & better and from there CANVAS House, an immersive, multi-functional pop-up environment, was born.

When it came time to showcase the spring collection for their CANVAS line of home furnishings, Canadian Tire came to us. The original ask was straightforward – design a room to display the product in various settings, with a short timeline for design & execution. We immediately saw an opportunity to do something bigger & better and from there, CANVAS House, an immersive, multi-functional pop-up environment, was born.

We worked with Canadian Tire and their real estate team to find the right location. We needed somewhere that would be large enough to achieve our idea of housing multiple day-to-night backdrops against which we would display the merchandise in a unique and interesting way. We settled on a warehouse in Toronto's Parkdale neighbourhood. Next, we assembled a stellar team of collaborators including builders, lighting technicians and prop & set dressers from the film production community to create a series of adjoining “sets” depicting real-life environments that served as perfect stages for the CANVAS line.

We worked with Canadian Tire and their real estate team to find the right location. We needed somewhere that would be large enough to achieve our idea of housing multiple day-to-night backdrops against which we could display the merchandise in a unique and interesting way. We settled on a warehouse in Toronto's Parkdale neighbourhood. Next, we assembled a stellar team of collaborators including builders, lighting technicians and prop & set dressers from the film production community to create a series of adjoining “sets” depicting real-life environments that served as perfect stages for the CANVAS line.

In the end, to say our client was blown away would be putting it mildly. They felt it was an exciting direction to take the Canadian Tire CANVAS brand and we were delighted that they entrusted us to do something unexpected with their product showcase. Feedback from their guests and invited media was overwhelmingly positive and we were thrilled to learn that our Canadian Tire colleagues received accolades from their executive leadership team on the project. The space was so well-received that the team hosted multiple special events and internal workshops after the initial product showcase was complete.