Kraft Heinz Innovation Lab 2020

Kraft Heinz Innovation Lab 2020

Kraft Heinz Innovation Lab 2020

Kraft Heinz Innovation Lab
2020

Kraft Heinz
Innovation Lab 2020

Design: Space | Experiential | Graphics

Design: Space | Experiential | Graphics

Design: Space | Experiential | Graphics

Design: Space | Experiential | Graphics

When it came time for Kraft Heinz to present their new product innovations for 2020, they wanted to do so in an entirely new, exciting & elevated way than the traditional sales meeting-type formats done in previous years.

When it came time for Kraft Heinz to present their new product innovations for 2020, they wanted to do so in an entirely new, exciting & elevated way than the traditional sales meeting-type formats done in previous years.

When it came time for Kraft Heinz to present their new product innovations for 2020, they wanted to do so in an entirely new, exciting & elevated way than the traditional sales meeting-type formats done in previous years.

When it came time for Kraft Heinz to present their new product innovations for 2020, they wanted to do so in an entirely new, exciting & elevated way than the traditional sales meeting-type formats done in previous years.

When it came time for Kraft Heinz to present their new product innovations for 2020, they wanted to do so in an entirely new, exciting & elevated way than the traditional sales meeting-type formats done in previous years.

View More: https://carlosbolivar.pass.us/the_symes

We were tapped to create a completely immersive, 360º experience, which we helped name the KRAFT HEINZ INNOVATION LAB — a destination and annual event for new products and innovations to be launched to key stakeholders and Kraft Heinz retail customers. Our role included sourcing the 5800 sq ft venue and conceptualizing & designing all exterior and interior elements, comprising a welcome area/check-in, three separate environments in which to introduce and tell each product’s story, and a meeting “Co-Lab” space with A/V capabilities for working sessions.

We were tapped to create a completely immersive, 360º experience, which we helped name the KRAFT HEINZ INNOVATION LAB — a destination and annual event for new products and innovations to be launched to key stakeholders and Kraft Heinz retail customers. Our role included sourcing the 5800 sq ft venue and conceptualizing & designing all exterior and interior elements, comprising a welcome area/check-in, three separate environments in which to introduce and tell each product’s story, and a meeting “Co-Lab” space with A/V capabilities for working sessions.

We were tapped to create a completely immersive, 360º experience, which we helped name the KRAFT HEINZ INNOVATION LAB — a destination and annual event for new products and innovations to be launched to key stakeholders and Kraft Heinz retail customers. Our role included sourcing the 5800 sq ft venue and conceptualizing & designing all exterior and interior elements, comprising a welcome area/check-in, three separate environments in which to introduce and tell each product’s story, and a meeting “Co-Lab” space with A/V capabilities for working sessions.

We were tapped to create a completely immersive, 360º experience, which we helped name the KRAFT HEINZ INNOVATION LAB — a destination and annual event for new products and innovations to be launched to key stakeholders and Kraft Heinz retail customers. Our role included sourcing the 5800 sq ft venue and conceptualizing & designing all exterior and interior elements, comprising a welcome area/check-in, three separate environments in which to introduce and tell each product’s story, and a meeting “Co-Lab” space with A/V capabilities for working sessions.

We were tapped to create a completely immersive, 360º experience, which we helped name the KRAFT HEINZ INNOVATION LAB — a destination and annual event for new products and innovations to be launched to key stakeholders and Kraft Heinz retail customers. Our role included sourcing the 5800 sq ft venue and conceptualizing & designing all exterior and interior elements, comprising a welcome area/check-in, three separate environments in which to introduce and tell each product’s story, and a meeting “Co-Lab” space with A/V capabilities for working sessions.

C+C_KH_InnovationLab2020_Render_1
C+C_KH_InnovationLab2020_Render_2

Welcome Area

Welcome Area

Welcome Area

Welcome Area

The exterior entry and welcome area incorporated newly-developed INNOVATION LAB branding that was created for the event. We designed this first space so that guests could be greeted and checked in upon arrival while the rest of the environment remained a mystery.  Once all guests were in attendance the tour began and they were ushered to the first innovation space, which featured timed A/V and scripted presentations.

The exterior entry and welcome area incorporated newly-developed INNOVATION LAB branding that was created for the event. We designed this first space so that guests could be greeted and checked in upon arrival while the rest of the environment remained a mystery.  Once all guests were in attendance the tour began and they were ushered to the first innovation space, which featured timed A/V and scripted presentations.

The exterior entry and welcome area incorporated newly-developed INNOVATION LAB branding that was created for the event. We designed this first space so that guests could be greeted and checked in upon arrival while the rest of the environment remained a mystery.  Once all guests were in attendance the tour began and they were ushered to the first innovation space, which featured timed A/V and scripted presentations.

The exterior entry and welcome area incorporated newly-developed INNOVATION LAB branding that was created for the event. We designed this first space so that guests could be greeted and checked in upon arrival while the rest of the environment remained a mystery.  Once all guests were in attendance the tour began and they were ushered to the first innovation space, which featured timed A/V and scripted presentations.

The exterior entry and welcome area incorporated newly-developed INNOVATION LAB branding that was created for the event. We designed this first space so that guests could be greeted and checked in upon arrival while the rest of the environment remained a mystery.  Once all guests were in attendance the tour began and they were ushered to the first innovation space, which featured timed A/V and scripted presentations.

View More: https://carlosbolivar.pass.us/the_symes

Innovation 1: Heinz By Nature

Innovation 1: Heinz By Nature

Innovation 1: Heinz By Nature

Innovation 1: Heinz By Nature

image

For the first product innovation, Kraft Heinz’s new line of organic, homestyle infant food called HEINZ BY NATURE, we drew inspiration from the product’s colourful packaging that playfully featured animals, plants, vegetables and gardens.  We designed the space as a children’s book brought to life where guests could literally walk through the story of the brand.  Information was displayed throughout to clearly communicate the key facts about the line while the overall look and feel of the space was designed to embody the very essence of the brand: whimsical, approachable, simple and kind.

For the first product innovation, Kraft Heinz’s new line of organic, homestyle infant food called HEINZ BY NATURE, we drew inspiration from the product’s colourful packaging that playfully featured animals, plants, vegetables and gardens.  We designed the space as a children’s book brought to life where guests could literally walk through the story of the brand.  Information was displayed throughout to clearly communicate the key facts about the line while the overall look and feel of the space was designed to embody the very essence of the brand: whimsical, approachable, simple and kind.

For the first product innovation, Kraft Heinz’s new line of organic, homestyle infant food called HEINZ BY NATURE, we drew inspiration from the product’s colourful packaging that playfully featured animals, plants, vegetables and gardens.  We designed the space as a children’s book brought to life where guests could literally walk through the story of the brand.  Information was displayed throughout to clearly communicate the key facts about the line while the overall look and feel of the space was designed to embody the very essence of the brand: whimsical, approachable, simple and kind.

For the first product innovation, Kraft Heinz’s new line of organic, homestyle infant food called HEINZ BY NATURE, we drew inspiration from the product’s colourful packaging that playfully featured animals, plants, vegetables and gardens.  We designed the space as a children’s book brought to life where guests could literally walk through the story of the brand.  Information was displayed throughout to clearly communicate the key facts about the line while the overall look and feel of the space was designed to embody the very essence of the brand: whimsical, approachable, simple and kind.

For the first product innovation, Kraft Heinz’s new line of organic, homestyle infant food called HEINZ BY NATURE, we drew inspiration from the product’s colourful packaging that playfully featured animals, plants, vegetables and gardens.  We designed the space as a children’s book brought to life where guests could literally walk through the story of the brand.  Information was displayed throughout to clearly communicate the key facts about the line while the overall look and feel of the space was designed to embody the very essence of the brand: whimsical, approachable, simple and kind.

View More: https://carlosbolivar.pass.us/the_symes
View More: https://carlosbolivar.pass.us/the_symes

Innovation 2: Crave Melts

Innovation 2: Crave Melts

Innovation 2: Crave Melts

Innovation 2: Crave Melts

View More: https://carlosbolivar.pass.us/the_symes

The second innovation area introduced guests to Kraft Heinz’s newest additions to its successful CRAVE line of frozen meals — CRAVE MELTS — unique, crispy, "food-truck-style" microwavable sandwich offerings like nothing else on the market.  The overall goal with this presentation space was to design something that aligned with the CRAVE’s bold, edgy and youthful tone.  As guests entered the space, they experienced a dramatic re-creation of the frozen food aisle – depicted as cold, dark and dreary through the use of dimmed, low-mounted blue lighting & dry ice, and flanked with overscaled skewed aisle graphics.  As guests made their way out of the darkness, they encountered the light at the end of the tunnel, which in this case took the form of a projection showing a light-hearted and hip promotional spot offering the perfect solution in the hunt for the best in frozen food meals. Next, guests were ushered into an outdoor food truck-style setup to amplify the brand's mandate of food truck quality taste through the convenience of a microwave.  The space featured a picnic table, graphics, product wall and a custom-built truck display equipped with six microwaves where the sandwiches were prepared on-site for quick and easy sampling. 

The second innovation area introduced guests to Kraft Heinz’s newest additions to its successful CRAVE line of frozen meals — CRAVE MELTS — unique, crispy, "food-truck-style" microwavable sandwich offerings like nothing else on the market.  The overall goal with this presentation space was to design something that aligned with the CRAVE’s bold, edgy and youthful tone.  As guests entered the space, they experienced a dramatic re-creation of the frozen food aisle – depicted as cold, dark and dreary through the use of dimmed, low-mounted blue lighting & dry ice, and flanked with overscaled skewed aisle graphics.  As guests made their way out of the darkness, they encountered the light at the end of the tunnel, which in this case took the form of a projection showing a light-hearted and hip promotional spot offering the perfect solution in the hunt for the best in frozen food meals. Next, guests were ushered into an outdoor food truck-style setup to amplify the brand's mandate of food truck quality taste through the convenience of a microwave.  The space featured a picnic table, graphics, product wall and a custom-built truck display equipped with six microwaves where the sandwiches were prepared on-site for quick and easy sampling. 

The second innovation area introduced guests to Kraft Heinz’s newest additions to its successful CRAVE line of frozen meals — CRAVE MELTS — unique, crispy, "food-truck-style" microwavable sandwich offerings like nothing else on the market.  The overall goal with this presentation space was to design something that aligned with the CRAVE’s bold, edgy and youthful tone.  As guests entered the space, they experienced a dramatic re-creation of the frozen food aisle – depicted as cold, dark and dreary through the use of dimmed, low-mounted blue lighting & dry ice, and flanked with overscaled skewed aisle graphics.  As guests made their way out of the darkness, they encountered the light at the end of the tunnel, which in this case took the form of a projection showing a light-hearted and hip promotional spot offering the perfect solution in the hunt for the best in frozen food meals. Next, guests were ushered into an outdoor food truck-style setup to amplify the brand's mandate of food truck quality taste through the convenience of a microwave.  The space featured a picnic table, graphics, product wall and a custom-built truck display equipped with six microwaves where the sandwiches were prepared on-site for quick and easy sampling. 

The second innovation area introduced guests to Kraft Heinz’s newest additions to its successful CRAVE line of frozen meals — CRAVE MELTS — unique, crispy, "food-truck-style" microwavable sandwich offerings like nothing else on the market.  The overall goal with this presentation space was to design something that aligned with the CRAVE’s bold, edgy and youthful tone.  As guests entered the space, they experienced a dramatic re-creation of the frozen food aisle – depicted as cold, dark and dreary through the use of dimmed, low-mounted blue lighting & dry ice, and flanked with overscaled skewed aisle graphics.  As guests made their way out of the darkness, they encountered the light at the end of the tunnel, which in this case took the form of a projection showing a light-hearted and hip promotional spot offering the perfect solution in the hunt for the best in frozen food meals. Next, guests were ushered into an outdoor food truck-style setup to amplify the brand's mandate of food truck quality taste through the convenience of a microwave.  The space featured a picnic table, graphics, product wall and a custom-built truck display equipped with six microwaves where the sandwiches were prepared on-site for quick and easy sampling. 

The second innovation area introduced guests to Kraft Heinz’s newest additions to its successful CRAVE line of frozen meals — CRAVE MELTS — unique, crispy, "food-truck-style" microwavable sandwich offerings like nothing else on the market.  The overall goal with this presentation space was to design something that aligned with the CRAVE’s bold, edgy and youthful tone.  As guests entered the space, they experienced a dramatic re-creation of the frozen food aisle – depicted as cold, dark and dreary through the use of dimmed, low-mounted blue lighting & dry ice, and flanked with overscaled skewed aisle graphics.  As guests made their way out of the darkness, they encountered the light at the end of the tunnel, which in this case took the form of a projection showing a light-hearted and hip promotional spot offering the perfect solution in the hunt for the best in frozen food meals. Next, guests were ushered into an outdoor food truck-style setup to amplify the brand's mandate of food truck quality taste through the convenience of a microwave.  The space featured a picnic table, graphics, product wall and a custom-built truck display equipped with six microwaves where the sandwiches were prepared on-site for quick and easy sampling. 

image
C+C_KH_InnovationLab2020_8B
C+C_KH_InnovationLab2020_8

Innovation 3: Kraft Hazelnut Spread

Innovation 3: Kraft Hazelnut Spread

Innovation 3: Kraft Hazelnut Spread

Innovation 3: Kraft Hazelnut Spread

The third innovation space was for an all-new product from the Kraft Peanut Butter (KPB) line – KRAFT HAZELNUT SPREAD.  As an iconic brand and the leading peanut butter in Canada for the last 60 years, this area needed to embrace some of the qualities KPB is most associated with, including warmth, home, comfort, family and being unique to Canada.  We also needed to clearly communicate the product’s key selling features – that this new product is completely palm oil-free and low in saturated fat, unlike it's biggest competitors.  Thus, we created a space that was an illustrative and playful view into a typical Canadian family’s home – combining the feeling of warmth and nostalgia with info graphics about the new product, adopting the brand’s iconic colours and featuring a surprise guest appearance by the Kraft Bears themselves, Crunchy and Smoothie.  The kitchen was also the gathering space to serve up warm waffles to sample the Kraft Hazelnut spread.

The third innovation space was for an all-new product from the Kraft Peanut Butter (KPB) line – KRAFT HAZELNUT SPREAD.  As an iconic brand and the leading peanut butter in Canada for the last 60 years, this area needed to embrace some of the qualities KPB is most associated with, including warmth, home, comfort, family and being unique to Canada.  We also needed to clearly communicate the product’s key selling features – that this new product is completely palm oil-free and low in saturated fat, unlike it's biggest competitors.  Thus, we created a space that was an illustrative and playful view into a typical Canadian family’s home – combining the feeling of warmth and nostalgia with info graphics about the new product, adopting the brand’s iconic colours and featuring a surprise guest appearance by the Kraft Bears themselves, Crunchy and Smoothie.  The kitchen was also the gathering space to serve up warm waffles to sample the Kraft Hazelnut spread.

The third innovation space was for an all-new product from the Kraft Peanut Butter (KPB) line – KRAFT HAZELNUT SPREAD.  As an iconic brand and the leading peanut butter in Canada for the last 60 years, this area needed to embrace some of the qualities KPB is most associated with, including warmth, home, comfort, family and being unique to Canada.  We also needed to clearly communicate the product’s key selling features – that this new product is completely palm oil-free and low in saturated fat, unlike it's biggest competitors.  Thus, we created a space that was an illustrative and playful view into a typical Canadian family’s home – combining the feeling of warmth and nostalgia with info graphics about the new product, adopting the brand’s iconic colours and featuring a surprise guest appearance by the Kraft Bears themselves, Crunchy and Smoothie.  The kitchen was also the gathering space to serve up warm waffles to sample the Kraft Hazelnut spread.

The third innovation space was for an all-new product from the Kraft Peanut Butter (KPB) line – KRAFT HAZELNUT SPREAD.  As an iconic brand and the leading peanut butter in Canada for the last 60 years, this area needed to embrace some of the qualities KPB is most associated with, including warmth, home, comfort, family and being unique to Canada.  We also needed to clearly communicate the product’s key selling features – that this new product is completely palm oil-free and low in saturated fat, unlike it's biggest competitors.  Thus, we created a space that was an illustrative and playful view into a typical Canadian family’s home – combining the feeling of warmth and nostalgia with info graphics about the new product, adopting the brand’s iconic colours and featuring a surprise guest appearance by the Kraft Bears themselves, Crunchy and Smoothie.  The kitchen was also the gathering space to serve up warm waffles to sample the Kraft Hazelnut spread.

The third innovation space was for an all-new product from the Kraft Peanut Butter (KPB) line – KRAFT HAZELNUT SPREAD.  As an iconic brand and the leading peanut butter in Canada for the last 60 years, this area needed to embrace some of the qualities KPB is most associated with, including warmth, home, comfort, family and being unique to Canada.  We also needed to clearly communicate the product’s key selling features – that this new product is completely palm oil-free and low in saturated fat, unlike it's biggest competitors.  Thus, we created a space that was an illustrative and playful view into a typical Canadian family’s home – combining the feeling of warmth and nostalgia with info graphics about the new product, adopting the brand’s iconic colours and featuring a surprise guest appearance by the Kraft Bears themselves, Crunchy and Smoothie.  The kitchen was also the gathering space to serve up warm waffles to sample the Kraft Hazelnut spread.

View More: https://carlosbolivar.pass.us/the_symes
View More: https://carlosbolivar.pass.us/the_symes
View More: https://carlosbolivar.pass.us/the_symes

Co-Lab Space

Co-Lab Space

Co-Lab Space

Co-Lab Space

After exiting the final innovation space, guests entered a "Co-Lab" meeting space for the day’s working sessions, which incorporated digital screens, easels and large-scale graphics showing in-store displays and more.
 
Kraft Heinz hosted their key retail customers, senior executives and fellow employees at the Innovation Lab over three hugely successful days.  Feedback was overwhelmingly positive across the board with all expectations exceeded and we were delighted to work with such a fantastic team to help create a more engaging and exciting way of introducing their newest product innovations.

After exiting the final innovation space, guests entered a "Co-Lab" meeting space for the day’s working sessions, which incorporated digital screens, easels and large-scale graphics showing in-store displays and more.
 
Kraft Heinz hosted their key retail customers, senior executives and fellow employees at the Innovation Lab over three hugely successful days.  Feedback was overwhelmingly positive across the board with all expectations exceeded and we were delighted to work with such a fantastic team to help create a more engaging and exciting way of introducing their newest product innovations.

After exiting the final innovation space, guests entered a "Co-Lab" meeting space for the day’s working sessions, which incorporated digital screens, easels and large-scale graphics showing in-store displays and more.
 
Kraft Heinz hosted their key retail customers, senior executives and fellow employees at the Innovation Lab over three hugely successful days.  Feedback was overwhelmingly positive across the board with all expectations exceeded and we were delighted to work with such a fantastic team to help create a more engaging and exciting way of introducing their newest product innovations.

After exiting the final innovation space, guests entered a "Co-Lab" meeting space for the day’s working sessions, which incorporated digital screens, easels and large-scale graphics showing in-store displays and more.
 
Kraft Heinz hosted their key retail customers, senior executives and fellow employees at the Innovation Lab over three hugely successful days.  Feedback was overwhelmingly positive across the board with all expectations exceeded and we were delighted to work with such a fantastic team to help create a more engaging and exciting way of introducing their newest product innovations.

After exiting the final innovation space, guests entered a "Co-Lab" meeting space for the day’s working sessions, which incorporated digital screens, easels and large-scale graphics showing in-store displays and more.
 
Kraft Heinz hosted their key retail customers, senior executives and fellow employees at the Innovation Lab over three hugely successful days.  Feedback was overwhelmingly positive across the board with all expectations exceeded and we were delighted to work with such a fantastic team to help create a more engaging and exciting way of introducing their newest product innovations.

View More: https://carlosbolivar.pass.us/the_symes

1238 Queen St. East  |  Unit H  |  Toronto  |  ON  |  M4L 1C3  |  647 344 1144        Email Us                                                               

1238 Queen St E  |  Unit H  |  Toronto  |  ON  |  M4L 1C3  |  647 344 1144        Email Us                            

1238 Queen St E  |  Unit H  |  Toronto  |  ON  |  M4L 1C3  | 647 344 1144      Email Us

1238 Queen St E  |  Unit H  |  Toronto  |  ON  |  M4L 1C3  |  647 344 1144      Email Us     

1238 Queen St E  |  Unit H  |  Toronto  |
ON  |  M4L 1C3  |  647 344 1144     Email Us

InstagramIcon_Large
svg-image
svg-image
svg-image