Oliver Jeffers - What We'll Build
A Visual Window Experience

Oliver Jeffers - What We'll Build
A Visual Window Experience

Oliver Jeffers - What We'll Build
A Visual Window Experience

Oliver Jeffers - What We'll Build
A Visual Window Experience

Oliver Jeffers  
What We'll Build - A Visual Window Experience

Design: Space | Experiential | Graphics

Design: Space | Experiential | Graphics

Design: Space | Experiential | Graphics

Design: Space | Experiential | Graphics

We teamed up with HarperCollinsCanada to create a captivating street front window experience in celebration of What We’ll Build: Plans for Our Together Future the latest picture-book release from famed creator and international bestselling storyteller, Oliver Jeffers. Titled What We’ll Build – A Visual Experience, the installation offered a unique glimpse into the charming world of the book, delighting fans of the award-winning author while also introducing new readers to Jeffers’ critically acclaimed and beloved style.

We teamed up with HarperCollinsCanada to create a captivating street front window experience in celebration of What We’ll Build: Plans for Our Together Future the latest picture-book release from famed creator and internationally bestselling storyteller, Oliver Jeffers. Titled What We’ll Build – A Visual Experience, the installation offered a unique glimpse into the charming world of the book, delighting fans of the award-winning author while also introducing new readers to Jeffers’ critically acclaimed and beloved style.

We teamed up with HarperCollinsCanada to create a captivating street front window experience in celebration of What We’ll Build: Plans for Our Together Future the latest picture-book release from famed creator and internationally bestselling storyteller, Oliver Jeffers. Titled What We’ll Build – A Visual Experience, the installation offered a unique glimpse into the charming world of the book, delighting fans of the award-winning author while also introducing new readers to Jeffers’ critically acclaimed and beloved style.

We teamed up with HarperCollinsCanada to create a captivating street front window experience in celebration of What We’ll Build: Plans for Our Together Future the latest picture-book release from famed creator and internationally bestselling storyteller, Oliver Jeffers. Titled What We’ll Build – A Visual Experience, the installation offered a unique glimpse into the charming world of the book, delighting fans of the award-winning author while also introducing new readers to Jeffers’ critically acclaimed and beloved style.

We teamed up with HarperCollinsCanada to create a captivating street front window experience in celebration of What We’ll Build: Plans for Our Together Future the latest picture-book release from famed creator and internationally bestselling storyteller, Oliver Jeffers. Titled What We’ll Build – A Visual Experience, the installation offered a unique glimpse into the charming world of the book, delighting fans of the award-winning author while also introducing new readers to Jeffers’ critically acclaimed and beloved style.

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Featuring subtle lighting, animated effects and 3D elements, the spectacular display revealed a special peek into What We’ll Build, an enchanting story of a father and daughter who set about laying the foundations for their life together, building memories to cherish, a home to keep them safe and love to keep them warm. The enduring story about a parent’s boundless love, life’s endless opportunities and challenges, and the tools needed to build a future together, offered a perfectly timed message of hope and positivity. 

Featuring subtle lighting, animated effects and 3D elements, the spectacular display revealed a special peek into What We’ll Build, an enchanting story of a father and daughter who set about laying the foundations for their life together, building memories to cherish, a home to keep them safe and love to keep them warm. The enduring story about a parent’s boundless love, life’s endless opportunities and challenges, and the tools needed to build a future together, offered a perfectly timed message of hope and positivity. 

Featuring subtle lighting, animated effects and 3D elements, the spectacular display revealed a special peek into What We’ll Build, an enchanting story of a father and daughter who set about laying the foundations for their life together, building memories to cherish, a home to keep them safe and love to keep them warm. The enduring story about a parent’s boundless love, life’s endless opportunities and challenges, and the tools needed to build a future together, offered a perfectly timed message of hope and positivity. 

Featuring subtle lighting, animated effects and 3D elements, the spectacular display revealed a special peek into What We’ll Build, an enchanting story of a father and daughter who set about laying the foundations for their life together, building memories to cherish, a home to keep them safe and love to keep them warm. The enduring story about a parent’s boundless love, life’s endless opportunities and challenges, and the tools needed to build a future together, offered a perfectly timed message of hope and positivity. 

Featuring subtle lighting, animated effects and 3D elements, the spectacular display revealed a special peek into What We’ll Build, an enchanting story of a father and daughter who set about laying the foundations for their life together, building memories to cherish, a home to keep them safe and love to keep them warm. The enduring story about a parent’s boundless love, life’s endless opportunities and challenges, and the tools needed to build a future together, offered a perfectly timed message of hope and positivity. 

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Located on Queen Street East in the heart of Leslieville, the installation featured the ability to make a contactless purchase of the book via a QR code, with orders fulfilled through local nearby retailer, Queen Books. In addition, a contest element encouraged sharing of photos of the installation for a chance to win a copy signed by Oliver Jeffers.

With a flickering fire, twinkling stars, a UFO illuminated with flashing LED lights, a car with working headlights en route to a glowing moon, and slow moving planets and tools, the display was a true visual feast.

The concept for the installation was developed and designed by Coolab, with technical lighting and magic from the amazing team at wonderMakr, a Toronto based creative technology studio.

Located on Queen Street East in the heart of Leslieville, the installation featured the ability to make a contactless purchase of the book via a QR code, with orders fulfilled through local nearby retailer, Queen Books. In addition, a contest element encouraged sharing of photos of the installation for a chance to win a copy signed by Oliver Jeffers.

With a flickering fire, twinkling stars, a UFO illuminated with flashing LED lights, a car with working headlights en route to a glowing moon, and slow moving planets and tools, the display was a true visual feast.

The concept for the installation was developed and designed by Coolab, with technical lighting and magic from the amazing team at wonderMakr, a Toronto based creative technology studio.

Located on Queen Street East in the heart of Leslieville, the installation featured the ability to make a contactless purchase of the book via a QR code, with orders fulfilled through local nearby retailer, Queen Books. In addition, a contest element encouraged sharing of photos of the installation for a chance to win a copy signed by Oliver Jeffers.

With a flickering fire, twinkling stars, a UFO illuminated with flashing LED lights, a car with working headlights en route to a glowing moon, and slow moving planets and tools, the display was a true visual feast.

The concept for the installation was developed and designed by Coolab, with technical lighting and magic from the amazing team at wonderMakr, a Toronto based creative technology studio.

Located on Queen Street East in the heart of Leslieville, the installation featured the ability to make a contactless purchase of the book via a QR code, with orders fulfilled through local nearby retailer, Queen Books. In addition, a contest element encouraged sharing of photos of the installation for a chance to win a copy signed by Oliver Jeffers.

With a flickering fire, twinkling stars, a UFO illuminated with flashing LED lights, a car with working headlights en route to a glowing moon, and slow moving planets and tools, the display was a true visual feast.

The concept for the installation was developed and designed by Coolab, with technical lighting and magic from the amazing team at wonderMakr, a Toronto based creative technology studio.

Located on Queen Street East in the heart of Leslieville, the installation featured the ability to make a contactless purchase of the book via a QR code, with orders fulfilled through local nearby retailer, Queen Books. In addition, a contest element encouraged sharing of photos of the installation for a chance to win a copy signed by Oliver Jeffers.

With a flickering fire, twinkling stars, a UFO illuminated with flashing LED lights, a car with working headlights en route to a glowing moon, and slow moving planets and tools, the display was a true visual feast.

The concept for the installation was developed and designed by Coolab, with technical lighting and magic from the amazing team at wonderMakr, a Toronto based creative technology studio.

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This window experience was an exciting creative opportunity for us to work with someone we truly admired, on something that would spread a little joy and inspiration in our community. As huge fans of Oliver Jeffers, we were proud to collaborate with the team at HarperCollinsCanada on this project and were pleased to learn how impressed Oliver was with this one-of-a-kind installation for his latest release. And being able to execute our vision in our own neighbourhood while also supporting a fellow Leslieville small business made this execution all the more rewarding.

This window experience was an exciting creative opportunity for us to work with someone we truly admired, on something that would spread a little joy and inspiration in our community. As huge fans of Oliver Jeffers, we were proud to collaborate with the team at HarperCollinsCanada on this project and were pleased to learn how impressed Oliver was with this one-of-a-kind installation for his latest release. And being able to execute our vision in our own neighbourhood while also supporting a fellow Leslieville small business made this execution all the more rewarding.

This window experience was an exciting creative opportunity for us to work with someone we truly admired, on something that would spread a little joy and inspiration in our community. As huge fans of Oliver Jeffers, we were proud to collaborate with the team at HarperCollinsCanada on this project and were pleased to learn how impressed Oliver was with this one-of-a-kind installation for his latest release. And being able to execute our vision in our own neighbourhood while also supporting a fellow Leslieville small business made this execution all the more rewarding.

This window experience was an exciting creative opportunity for us to work with someone we truly admired, on something that would spread a little joy and inspiration in our community. As huge fans of Oliver Jeffers, we were proud to collaborate with the team at HarperCollinsCanada on this project and were pleased to learn how impressed Oliver was with this one-of-a-kind installation for his latest release. And being able to execute our vision in our own neighbourhood while also supporting a fellow Leslieville small business made this execution all the more rewarding.

This window experience was an exciting creative opportunity for us to work with someone we truly admired, on something that would spread a little joy and inspiration in our community. As huge fans of Oliver Jeffers, we were proud to collaborate with the team at HarperCollinsCanada on this project and were pleased to learn how impressed Oliver was with this one-of-a-kind installation for his latest release. And being able to execute our vision in our own neighbourhood while also supporting a fellow Leslieville small business made this execution all the more rewarding.

“The Coolab team is a dream to work with. Their creativity, enthusiasm, and incredible attention to detail helped to bring one of our books to stunning life. We can’t wait to work with them again!”

“The Coolab team is a dream to work with. Their creativity, enthusiasm, and incredible attention to detail helped to bring one of our books to stunning life. We can’t wait to work with them again!”

“The Coolab team is a dream to work with. Their creativity, enthusiasm, and incredible attention to detail helped to bring one of our books to stunning life. We can’t wait to work with them again!”

Cory Beatty, Senior Director, Marketing & Publicity
Maeve O’Regan, Children’s Marketing & Publicity Associate

HarperCollins Canada

1238 Queen St. East  |  Unit H  |  Toronto  |  ON  |  M4L 1C3  |  647 344 1144        Email Us                                                               

1238 Queen St E  |  Unit H  |  Toronto  |  ON  |  M4L 1C3  |  647 344 1144        Email Us                            

1238 Queen St E  |  Unit H  |  Toronto  |  ON  |  M4L 1C3  | 647 344 1144      Email Us

1238 Queen St E  |  Unit H  |  Toronto  |  ON  |  M4L 1C3  |  647 344 1144      Email Us     

1238 Queen St E  |  Unit H  |  Toronto  |
ON  |  M4L 1C3  |  647 344 1144     Email Us

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